SMOOTHIE KING esports no-hander
Agency: Barkley
ACD: Kylee Narvell | ACD Writer: Eric Guth
We showed gamers how to say goodbye to Hot Cheeto dust on the controller and avoid the Mountain Dew crash – by strapping on the “No Hander” from Smoothie King. Like a baby-wearer or a runner’s hydration pack, this advancement in wearable tech allowed esports athletes to keep going, hands-free. They could power-up on real food - smoothies full of protein and nutrients from real ingredients - without stopping the action to pick up a fork and knife.