Kylee Narvell

Spanx

Spanx: Comfortable Skin

Art Direction and Copywriting by: Kylee Narvell

Photo Series:

Impression by Justin Bartels

Print 1

Copy Reads:

Leave a lasting impression.

Don't let your garnets do it for you. With SPANX you can have the perfect look without the uncomfortable pain. Recognized the Powerful Women in your life at: www.spanx.com/comfortableskin

Print 2

Copy Reads:

Be remarkable without the marks.

Your garnets shouldn't define you. With SPANX you can have the perfect look without the uncomfortable pain. Recognized the Powerful Women in your life at: www.spanx.com/comfortableskin

Print 3

Copy Reads:

Break free, from the strings.

Wear something that makes you shine. With SPANX you can have the perfect look without the uncomfortable pain. Recognized the Powerful Women in your life at: www.spanx.com/comfortableskin

Micro Site

Direct Mail

Left: Back

Right: Front

Direct Mail

Inside

Decal

Rewards Card

Front

Rewards Card

Back

Gillette

Art Direction by: Kylee Narvell & Brian Lamy

Copy by: Kylee Narvell & Brian Lamy

This is an ad campaign that I worked on with Brian Lamy. We wanted to portray Gillette Pro Fusion as the best middle man to help you repair the relationship between you and your shaving life.

Print Ad 1

Print Ad 2

Print Ad 3

Direct Mail Front & Back

Instagram

Banner Ad

Travelpro

Travelpro Carry-On Suitcase Campaign

Tagline: Carry A Happier Ending

Print Ads, Social Media, and Microsite

Art Direction and Copywriting all done by:

Kylee Narvell, Ariel Mael, and Ysabel Cacho

Print Ad 1

Copywriting reads:

The girl in 4B didn't need to know what was packed away. The Travelpro Extendable Carry-On has a SUPRA zipper head that protects your stuff from escalating into another horror story. To avoid these unfortunate situations, visit www.travelpro.com/packhacker

Travelpro

Carry a happier ending.

Print Ad 2

Copywriting Reads:

There's nothing worse than having to repack your suitcase with a line of people watching you. With the Travelpro Extendable Carry-On you can be a pro packer in no time with no freak outs with that horror story of a weight limit. To learn how to avoid these unfortunate situations, visit www.travelpro.com/packhacker

Travelpro
Carry a happier ending.

Print Ad 3

Copywriting Reads:

All you have in your hands is a complimentary t-shirt from the airline. The Travelpro Extendable Carry-On keeps all your items tucked away and close to you. You'll have no more horror stories at the baggage claim with this hard case. To learn how to pack your things perfectly, visit www.travelpro.com/packhacker

Travelpro

Carry a happier ending.